Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies
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文摘

Differences were observed between the model of SNS and the model of online technologies.

Attitude and PBC are the main drivers of academics' intentions for online engagement.

Social norms do not play an important role for SNS. They do for other online technologies.

SNS are more suitable for networking and maintaining a professional image.

Other online technologies are used for new acquaintances and seeking academic information.

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