The benefits of consumer rebates: A strategy for gray market deterrence
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- 作者：Jianqiang Zhang ; jqzhang@jsnu.edu.cn" class="auth_mail" title="E-mail the corresponding author ; jq.zhang@foxmail.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Supply chain management ; Rebate ; Gray market ; Parallel importation
- 刊名：European Journal of Operational Research
- 出版年：2016
- 出版时间：1 June 2016
- 年：2016
- 卷：251
- 期：2
- 页码：509-521
- 全文大小：835 K
文摘
- istitem" id="list_celist0001">
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id="para0001">We establish a model where a manufacturer sells goods in two markets and the delegated retailer may potentially sell in a gray market.
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id="para0002">We show that the manufacturer can use rebates to deter the gray market (parallel importation).
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id="para0003">Consumer rebates are beneficial to the manufacturer and possibly to retailer.
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id="para0004">Partial redemption of rebates is not always a blessing to the manufacturer.
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id="para0005">Rebate leakage or rebate under-valuation by consumers is not always a bad thing to the retailer.