Eye-tracking customers' visual attention in the wild: Dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
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- 作者：Tobias Otterbringa ; tobias.otterbring@kau.se" class="auth_mail" title="E-mail the corresponding author ; Erik Wä ; stlunda ; erik.wastlund@kau.se" class="auth_mail" title="E-mail the corresponding author ; Anders Gustafssonb ; c ; anders.gustafsson@kau.se" class="auth_mail" title="E-mail the corresponding author
- 关键词：Eye tracking ; Visual attention ; Navigation ; Navigational fluency ; Store familiarity ; Field study
- 刊名：Journal of Retailing and Consumer Services
- 出版年：2016
- 出版时间：January 2016
- 年：2016
- 卷：28
- 期：Complete
- 页码：165-170
- 全文大小：644 K
文摘
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Dynamic gaze behavior moderates the effect of store familiarity on navigational ease.
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Dynamic gaze behavior does not increase store-familiar customers' navigational ease.
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Dynamic gaze behavior increases navigational ease among less store-familiar customers.