The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
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- 作者：Lily A. Gutnik ; A. Forogh Hakimzada ; Nicole A. Yoskowitz ; Vimla L. Patel
- 关键词：Decision-making ; Public health ; Research methods ; Emotional cognition ; Heuristics ; Risk assessment ; Neuroeconomics ; Safe sex practices ; Decision-support
- 刊名：Journal of Biomedical Informatics
- 出版年：2006
- 出版时间：December 2006
- 年：2006
- 卷：39
- 期：6
- 页码：720-736
- 全文大小：441 K
文摘
Models of decision-making usually focus on cognitive, situational, and socio-cultural variables in accounting for human performance. However, the emotional component is rarely addressed within these models. This paper reviews evidence for the emotional aspect of decision-making and its role within a new framework of investigation, called neuroeconomics. The new approach aims to build a comprehensive theory of decision-making, through the unification of theories and methods from economics, psychology, and neuroscience. In this paper, we review these integrative research methods and their applications to issues of public health, with illustrative examples from our research on young adults’ safe sex practices. This approach promises to be valuable as a comprehensively descriptive and possibly, better predictive model for construction and customization of decision support tools for health professionals and consumers.