d="p0005">This study examined effects of age and billboard type on drivers’ visual behavior.
dd><dt class="label">•dt><dd>d="p0010">Teens diverted attention away from the road more than middle age and older adults.
dd><dt class="label">•dt><dd>d="p0015">An Age x Billboard Type interaction was found for percent time looking at billboards.
dd><dt class="label">•dt><dd>d="p0020">Future work may consider how changes in visual behavior impact driving safety.
dd>dl>