The order effect on online review helpfulness: A social influence perspective

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• 作者：Shasha Zhou^a ; ^{zss_1224@163.com}Author Vitae ; Bin Guo^b ; ^{guob@zju.edu.cn}Author Vitae
• 关键词：Review helpfulness ; Order effect ; Informational social influence ; Normative social influence
• 刊名：Decision Support Systems
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：93
• 期：Complete
• 页码：77-87
• 全文大小：778 K
• 卷排序：93

文摘

We examine social influence effects on review helpfulness through effect of review order. We identify boundary conditions for the effect of review order. Review order has a negative effect on review helpfulness. The order effect is weaker for more connected or expert reviewers. The order effect is weaker for more negative or recently posted reviews.