A conjugate of DOX-peptidomimetic synthesized was shown to exhibit antiproliferative activity in HER2 positive cancer cells. The peptidomimetic is highly specific for HER2 protein overexpressed cancer cell lines. The conjugate was shown to bind to HER2 protein domain IV by surface plasmon resonance. The conjugate binds to HER2 positive cancer cells and doxorubicin internalizes after 4 h as shown by confocal microscopy.