A novel game theoretic approach for modeling competitive information diffusion in social networks with heterogeneous nodes
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- 作者：Mehrdad Agha Mohammad Ali Kermania ; m_kermani@iust.ac.ir" class="auth_mail" title="E-mail the corresponding author ; Seyed Farshad Fatemi Ardestanib ; Alireza Aliahmadia ; Farnaz Barzinpoura
- 关键词：Social network ; Influence maximization ; Diffusion ; Competition ; Heterogenous nodes ; Game theory
- 刊名：Physica A: Statistical Mechanics and its Applications
- 出版年：2017
- 出版时间：15 January 2017
- 年：2017
- 卷：466
- 期：Complete
- 页码：570-582
- 全文大小：1330 K
文摘
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A game theoretic approach is proposed to model competitive influence maximization.
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Network structure, nodes’ heterogeneity and message content have been modeled.
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The solutions differ from well-known strategies in a non-competitive situation.