Psychographic profile affects willingness to pay for ecosystem services provided by Mediterranean high nature value farmland
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文摘

We combined multifunctional agriculture and ecosystem service concepts.

We performed psychographic analysis and economic valuation of ES in Mediterranean HNVF.

Conservationist profiles state higher WTP than productivists profiles.

Changes from liberalization to targeted support agricultural policies increase the WTP.

Preferences for individual ecosystem service are multi-dependent.

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