Individual sensitivity to framing effects

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• 作者：Emmanuel Flachaire ; Guillaume Hollard
• 关键词：Starting-point bias ; WTA– ; WTP divergence ; Social representation
• 刊名：Journal of Economic Behavior and Organization
• 出版年：2008
• 出版时间：July 2008
• 年：2008
• 卷：67
• 期：1
• 页码：296-307
• 全文大小：157 K

文摘

Surveys are sometimes viewed with suspicion when used to provide economic values, since they are sensitive to framing effects. However, the extent to which those effects may vary between individuals has received little attention. Are some individuals less sensitive to framing effects than others? We use the theory of social representation to assign to each individual a new variable to serve as a proxy for the individual’s sensitivity to framing effects. This allows to gather new and relevant information to limit the impact of framing effects. We examine two framing effects, starting-point bias and willingness-to-pay and willingness-to-accept divergence.