Public relations and public diplomacy in cultural and educational exchange programs: A coorientational approach to the Humphrey Program
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- 作者：Jarim Kim jrkim@kookmin.ac.kr" class="auth_mail" title="E-mail the corresponding author
- 关键词：Communication ; Public relations ; Coorientation model ; Public diplomacy ; Cultural and educational exchange ; Humphrey Program ; Intercultural ; Conflicts ; Qualitative ; Interview
- 刊名：Public Relations Review
- 出版年：2016
- 出版时间：March 2016
- 年：2016
- 卷：42
- 期：1
- 页码：135-145
- 全文大小：387 K
文摘
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The Humphrey Fellowship Program was examined using the coorientation model.
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The perceptual gap between Humphrey Fellows and Program staff was investigated.
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Foreign Fellows of the Program viewed the U.S. staff’s goal to be public diplomacy.
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The U.S. staff of the Program did not have the public diplomacy goal in mind.
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Incongruency and inaccuracies were found in the perceptions of the two parties.