Does hunger matter in consumer purchase decisions? An empirical investigation of processed food products
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- 作者：Tiziana de-Magistris ; tmagistris@aragon.es" class="auth_mail" title="E-mail the corresponding author ; Azucena Gracia
- 关键词：Hunger ; Purchase ; Body Mass Index ; Cheese
- 刊名：Food Quality and Preference
- 出版年：2017
- 出版时间：January 2017
- 年：2017
- 卷：55
- 期：Complete
- 页码：1-5
- 全文大小：268 K
文摘
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Hungry consumers were willing to pay more than when satiated.
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Women and obese participants were willing to pay more than men and normal weight.
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Older and hungry people were willing to pay less than younger satiated individuals.