Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

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• 作者：Paula Rodr&iacute ; guez-Torrico^a ; ^{prtorrico@ubu.es} ; Rebeca San José ; Cabezudo^b ; Sonia San-Mart&iacute ; n^a
• 关键词：Omnichannel ; Impulsiveness ; Need for touch ; Mobile devices
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：68
• 期：Complete
• 页码：465-471
• 全文大小：290 K
• 卷排序：68

文摘

In omnichannel context online and mobile devices have different roles. Consumers' personal traits determine the use of online and mobile devices. Impulsive buyers prefer mobile channels in omnichannel contexts. Consumers with high need for touch choose online channels.