Marketing impact on diffusion in social networks

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• 作者：Pavel Naumov^a ; ^{pgn2@cornell.edu} ; Jia Tao^b ; ^{taoj@tcnj.edu}
• 关键词：Diffusion ; Marketing ; Axiomatization ; Armstrong's axioms ; Completeness
• 刊名：Journal of Applied Logic
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：20
• 期：Complete
• 页码：49-74
• 全文大小：573 K
• 卷排序：20

文摘

The article proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the article studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system describing properties of the influence relation is proposed. Both systems could be viewed as extensions of Armstrong's axioms of functional dependency from the database theory.