Attitude towards resveratrol as a healthy botanical ingredient: The role of naturalness of product and message

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• 作者：Jessica Aschemann-Witzel ; ^{jeaw@mgmt.au.dk} ; Klaus G. Grunert
• 关键词：Information ; Health claim ; Food supplement ; Functional food ; Resveratrol ; Attitude
• 刊名：Food Quality and Preference
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：57
• 期：Complete
• 页码：126-135
• 全文大小：534 K
• 卷排序：57

文摘

Survey with Danish consumers on attitude towards products containing resveratrol. Experimentally testing effect of category and health information characteristics. Perceived naturalness of product carrier and health information impact attitude. Concerns about agricultural and food technology explain lower attitude for scientifically framed products.