Restaurant menu design and more responsible consumer food choice: An exploratory study of managerial perceptions
详细信息 查看全文
- 作者：Viachaslau Filimonau ; vfilimonau@bournemouth.ac.uk ; Marija Krivcova
- 关键词：Private food service provision ; Consumer choice ; Menu design ; Carbon footprint ; Public health ; Managerial perspective ; UK
- 刊名：Journal of Cleaner Production
- 出版年：2017
- 出版时间：1 February 2017
- 年：2017
- 卷：143
- 期：Complete
- 页码：516-527
- 全文大小：947 K
- 卷排序：143
文摘
Restaurant managers speak about the role of menu design in consumer choice architecture. Food provenance, nutrition and calories can all drive consumer choice in restaurants. Compiling this information is important but impractical to display it on a menu. Operational and organisational complexities, inconstant consumer demand are the key barriers.