Examining macro-sources of institution-based trust in social commerce marketplaces: An empirical study

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• 作者：Baozhou Lu^a ; ¹ ; ^{bzlu@upc.edu.cn} ; Qingfeng Zeng^b ; ¹ ; ^{qfzeng@shufe.edu.cn} ; Weiguo Fan^c ; ¹ ; ^wfan@vt.edu
• 关键词：Online marketplace ; Social commerce ; Perceived effectiveness institutional structures ; Perceived social presence ; Institution-based trust ; Transaction intention
• 刊名：Electronic Commerce Research and Applications
• 出版年：2016
• 出版时间：November-December 2016
• 年：2016
• 卷：20
• 期：Complete
• 页码：116-131
• 全文大小：783 K
• 卷排序：20

文摘

Marketplace-based e-commerce dominates current social commerce economy. The institution-based trust is vital for social commerce marketplaces. Two macro-level factors of the institution-based trust are uncovered. A high order construct – perceived social presence – is introduced. It discloses a trust-building mechanism in social commerce marketplaces.