The stickiness intention of group-buying websites: The integration of the commitment-trust theory and e-commerce success model

详细信息    查看全文

• 作者：Wei-Tsong Wang^a ; ^{wtwang@mail.ncku.edu.tw" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; Yi-Shun Wang^b ; ¹ ; ^{yswang@cc.ncue.edu.tw" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; En-Ru Liu^c ; ² ; ^{p80511427@gmail.com" class="auth_mail" title="E-mail the corresponding author}Author Vitae
• 关键词：Group buying ; D&M IS success model ; E-commerce success model ; Commitment&ndash ; trust theory ; Relationship commitment
• 刊名：Information & Management
• 出版年：2016
• 出版时间：July 2016
• 年：2016
• 卷：53
• 期：5
• 页码：625-642
• 全文大小：712 K

文摘

The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers’ relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By integrating the e-commerce success model and commitment–trust theory, we developed a model of GBW stickiness, which is examined using data collected from 280 GBW users. The results indicated that relationship commitment, trust, and satisfaction were key determinants of stickiness intention. Theoretical and practical implications are also discussed.