Using the theory of planned behavior to understand the intention of small farmers in diversifying their agricultural production

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• 作者：Igor Senger^a ; ^{igorsenger@ufsm.br} ; Joã ; o Augusto Rossi Borges^b ; ^{joaoaugusto08@yahoo.com.br} ; Joã ; o Armando Dessimon Machado^c ; ^{joao.dessimon@ufrgs.br}
• 关键词：Small farms ; Diversification ; Intention ; Agricultural production ; Theory of planned behavior
• 刊名：Journal of Rural Studies
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：49
• 期：Complete
• 页码：32-40
• 全文大小：489 K
• 卷排序：49

文摘

Attitude and subjective norm influence farmers' intention to diversify. Emphasizing the drivers of attitude increase the intention of farmers to diversify. People close to farmer can be used to disseminate information about diversification.