Methodology for the of building process integration of Business Model Canvas and Technological Roadmap
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- 作者：Miguel Angel Toro-Jarrí ; nAuthor Vitae ; Idalia Estefania Ponce-Jaramillo ; David Gü ; emes-Castorena ; matoro81@hotmail.com" class="auth_mail" title="E-mail the corresponding author ; a00618402@itesm.mx" class="auth_mail" title="E-mail the corresponding author ; guemes@itesm.mx" class="auth_mail" title="E-mail the corresponding author
- 关键词：Methodology ; Integration ; Business Model Canvas ; Technology Roadmap
- 刊名：Technological Forecasting & Social Change
- 出版年：2016
- 出版时间：September 2016
- 年：2016
- 卷：110
- 期：Complete
- 页码：213-225
- 全文大小：1571 K
文摘
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A structured methodology was developed for the integration of BMC & TRM.
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The input: a business idea; the output: a BMC & TRM aligned to business strategy
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The building integration process resulted in a more robust methodology.
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The methodology allows constructing a coherent business strategy proposal.