Perspectives of an underconsidered stakeholder group: Citizen journalists’ views of public relations practitioners and their materials
详细信息    查看全文
文摘

This study addressed lack of information about citizen journalist perspectives of public relations people and public relations material.

A quantitative survey of citizen journalists found that more than half of them had a positive relationship with public relations people, but also voiced uncertainty about the quality of public relations material and hesitancy about public relations as manipulation.

Citizen journalists voice more confidence in public relations people the more they interact with them, suggesting that public relations people have opportunities to improve relationships with these journalists.

© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号

地址:北京市海淀区学院路29号 邮编:100083

电话:办公室:(+86 10)66554848;文献借阅、咨询服务、科技查新:66554700