We report on qualitative semi-structured interviews with 23 integrative medical doctors. Our research explored how they drew on CAM philosophical approaches to health and healing and how such approaches shaped their approach to practice.
Integrative medical practitioners draw on CAM to understand causes of health problems, approaches to healing, and the role of the individual in healing. The key tenets of the philosophical approach identified by doctors were holism, vitalism, and empowerment. These notions inform their health practice. They focus on helping patients to become actively engaged in their health, in particular, in lifestyle change. These doctors see their practice as distinctly different from biomedicine, seeing biomedicine as too limited to in its approach.
While the principles underpinning CAM may open up opportunities for integrative medical practitioners to take a public health stance in their work, this approach is limited. Integrative practitioners see their approach as different to their biomedical peers, but their capacity to re-orient health from cure to prevention is often limited to notions of lifestyle advice and individual responsibility for health and healing.