South Africa's Great Karoo desert has historically not been seen as a tourist destination.

Since the 1990s, positive coverage of the Great Karoo, as a desirable place to visit, has grown in various kinds of media.

Since the 1990s, the number of accommodation establishments in the Karoo has grown significantly.

Karoo travellers list “authentic and unique experiences” as their main motivation for staying over in the Karoo.

Guest house proprietors are overwhelmingly enthusiastic about the future prospects of Karoo tourism.