Adoption barriers and resistance to sustainable solutions in the automotive sector

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• 作者：Klaus-Peter  ; Wiedmann^a ;   ; ^{wiedmann@m2.uni-hannover.de} ; Nadine  ; Hennigs ;   ; ^a ;   ; ^{hennigs@m2.uni-hannover.de} ; Lars  ; Pankalla^a ;   ; ^{pankalla@m2.uni-hannover.de} ; Martin  ; Kassubek^a ;   ; ^{kassubek@m2.uni-hannover.de} ; Barbara  ; Seegebarth^a ;   ; ^{seegebarth@m2.uni-hannover.de}
• 关键词：Alternative fuels ; Natural gas vehicles ; Perceived risk ; Innovation resistance
• 刊名：Journal of Business Research
• 出版年：2011
• 出版时间：November 2011
• 年：2011
• 卷：64
• 期：11
• 页码：1201-1206
• 全文大小：339 K

文摘

Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on theoretical and empirical findings, this study examines risk-related adoption barriers and their impact upon innovation resistance to sustainable solutions in the automotive sector. In the next step, a cluster analysis leads to various groups of private drivers with reference to the risk dimensions as perceived by consumers in the context of a possible purchase of an NGV. The paper concludes with research and managerial implications as opportunities to address and overcome risk-related adoption barriers and individual consumer's innovation resistance.