Consumer interest in specialty beers in three European markets
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- 作者：G. Donadinia ; 1 ; gianluca.donadini0@aliceposta.it" class="auth_mail" title="E-mail the corresponding author ; M.D. Fumia ; E. Kordialik-Bogackab ; L. Maggia ; 1 ; M. Lambria ; P. Sckokaic
- 关键词：Specialty beers ; Conjoint analysis ; Beer ; Consumer preference ; Culture ; Food preference ; Ingredients ; Sensory characteristics
- 刊名：Food Research International
- 出版年：2016
- 出版时间：July 2016
- 年：2016
- 卷：85
- 期：Complete
- 页码：301-314
- 全文大小：635 K
文摘
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This study explored the interest for SBs in Italy Spain and Poland.
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Patterns of common interests between the three countries and market specific trends were found.
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Gender moderates the effect of culture on interest for SB features.
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Adaptation of a SB to each culture in which a SB is sold is required to appeal to local palates.
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Complete customization or standardization is a matter of degree.