Novel photochromic diarylethenes based on a 2,3-diarylcyclopent-2-en-1-one core and containing imidazole residues as the aryl moiety were synthesized. The photochromic properties of the obtained compounds were investigated in acetonitrile and a comparative analysis with oxazole and thiophene containing diarylethenes was performed. It was found that introduction of imidazole derivatives as the aryl moiety led to a significant decrease in thermal stability and an increase in both photosensitivity (quantum yields) and the bathochromic shift of the absorption maxima of both isomers.