Beef consumer segment profiles based on information source usage in Poland

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• 作者：Sylwia Żakowska-Biemans^a ; ; Zuzanna Pieniak^b ; Krystyna Gutkowska^a ; Jerzy Wierzbicki^c ; Katarzyna Cieszyńska^d ; Marta Sajdakowska^a ; Małgorzata Kosicka-Gębska^a
• 关键词：Consumer ; Beef ; Motives ; Information sources ; Segmentation
• 刊名：Meat Science
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：124
• 期：Complete
• 页码：105-113
• 全文大小：322 K
• 卷排序：124

文摘

Data were collected through a self-administered consumer survey of 501 Polish regular beef buyers. Three distinct market segments were identified based on the usage of information sources. Use of culinary sources of information on beef is rising among regular buyers. Prospects in targeted information provision on beef and factors to encourage beef consumption were identified.