The impact of private labels on consumer store loyalty: An integrative perspective
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- 作者：Rita Coelho do Valea ; ritavale@ucp.pt" class="auth_mail" title="E-mail the corresponding author ; Pedro Verga Matosb ; pvmatos@iseg.ulisboa.pt" class="auth_mail" title="E-mail the corresponding author ; Jorge Caiadob ; jcaiado@iseg.ulisboa.pt" class="auth_mail" title="E-mail the corresponding author
- 关键词：Private labels ; Store loyalty ; In-store characteristics ; Economic factors ; Retail ; formats
- 刊名：Journal of Retailing and Consumer Services
- 出版年：2016
- 出版时间：January 2016
- 年：2016
- 卷：28
- 期：Complete
- 页码：179-188
- 全文大小：639 K
文摘
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This research studies the role of private labels on consumers’ store loyalty.
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It offers an integrative approach that comprises several store loyalty drivers.
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Structural Equation Modeling was used and run across different retail formats.
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Factors that contribute to loyalty depend on retailers‘ market positioning.
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The impact of PLs is mostly significant for medium-cost and premium supermarkets.