Comparing internal and external lead users as sources of innovation
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文摘
We compare internal lead users’ ideas to ideas of ordinary employees, external lead users, and ordinary users. Internal lead users’ ideas are more original and of higher user value than the ideas of ordinary employees and ordinary users. Internal lead users’ ideas are less original and of less user value than the ideas of external lead users. Internal and external lead users’ ideas have higher market potential than the ideas of ordinary employees and ordinary users.

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