Scientific muddling: Decision making through a Lindblomian lens

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• 作者：Wesley Johnston^a ; ^{MKTWJJ@langate.gsu.edu} ; Brian Low^b ; ^{b.low@uws.edu.au} ; Timothy L. Wilson^c ; ^{tim.wilson@usbe.umu.se}
• 关键词：Keywords ; Lindblom ; Muddling ; Decisions ; Business
• 刊名：Journal of Business Research
• 出版年：2012
• 出版时间：June, 2012
• 年：2012
• 卷：65
• 期：6
• 页码：717-719
• 全文大小：129 K

文摘

This introduction reviews the history and core principles of Charles Lindblom's concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of business decisions. This article provides a brief summary of the 15 contributions that follow and take up on this theme. The authors extend a note of appreciation to the reviewers of the papers in the issue and to the editor of Journal of Business Research, Arch Woodside.