Framing CSR fit: How corporate social responsibility activities are covered by news media

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• 作者：Katharina Lunenberg ; Jordy F. Gosselt ; ^{j.f.gosselt@utwente.nl} ; Menno D.T. De Jong
• 关键词：Corporate social responsibility ; CSR fit ; Media coverage ; Framing ; Tone
• 刊名：Public Relations Review
• 出版年：2016
• 出版时间：December 2016
• 年：2016
• 卷：42
• 期：5
• 页码：943-951
• 全文大小：453 K
• 卷排序：42

文摘

The relationship between internal CSR fit and contents and tone of media coverage is being explored. Data retrieved from an expert review that addressed CSR fit of CSR initiatives and a quantitative content analysis of news articles were compared. Most news articles had a positive tone and internal CSR fit is found to be predictive of a neutral tone. When internal CSR fit is high, the likelihood increases that the most positive frame possible is applied in the news articles. However, the absence of internal CSR fit does not necessarily lead to a negative framing of the organization and its activities.