Attracting athletes to small-scale sports events using motivational decision-making factors

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• 作者：Anestis Fotiadis^a ; ^{anesfot@gmail.com" class="auth_mail" title="E-mail the corresponding author} ; Lishan Xie^b ; ^{mnsxls@mail.sysu.edu.cn" class="auth_mail" title="E-mail the corresponding author} ; Yaoqi Li^c ; ^{maloseyou@163.com" class="auth_mail" title="E-mail the corresponding author} ; Tzung-Cheng T.C. Huan^d ; ^{tchuan@mail.ncyu.edu.tw" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Motivation ; Involvement ; Decision factors ; Sport event ; Fuzzy-set qualitative comparative analysis
• 刊名：Journal of Business Research
• 出版年：2016
• 出版时间：November 2016
• 年：2016
• 卷：69
• 期：11
• 页码：5467-5472
• 全文大小：366 K

文摘

This study proposes and tests a model related to small-scale sport events using a conceptual model and a survey of athletes who participate in sporting events analyzed using structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA). The fsQCA results yield three models implying that small-scale event participants require a combination of attributes to consider or eventually participate. The SEM findings reveal that involvement, travel motives, and decision factors significantly affect motivational factors, and motivational factors significantly affect decision factors. A combination of positive motivation factors, positive involvement, and negative travel motives can significantly influence decision factors.