Methodology and Software for New Product Ideation

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• 作者：Marco Auré ; lio de Carvalho ; Jô ; nathas Gobbi Benazi Grillo ; Rodolfo Krul Tessari
• 关键词：Product Innovation ; New Product Ideation ; IDEATRIZ Methodology ; TRIZ ; Computer Aided Innovation (CAI)
• 刊名：Procedia Engineering
• 出版年：2015
• 出版时间：2015
• 年：2015
• 卷：131
• 期：Complete
• 页码：352-358
• 全文大小：831 K

文摘

Developing new products is a source of sustainable growth for companies. Defining which products to create is a strategic activity, which should not be left to chance. IDEATRIZ is a methodology based on heuristics for new product ideation. It aims at generating ideas that are both new and valuable to a company's customers. It is based on heuristics derived from TRIZ, Value Analysis, Disruptive Innovation and the General Theory of Innovation. IDEATRIZ was tested and the results were promising. However, its process was considered complex in comparison with the most used new product ideation technique, brainstorming. Complexity naturally hinders adoption. Therefore, a project aimed at developing IDEATRIZ-based software is being conducted, with a focus on improving the usability of the methodology. In this paper, we describe IDEATRIZ and the current stage of development of IDEATRIZ Innovation software.