The role of financial advice and word-of-mouth communication on the association between investor personality and stock trading behavior: Evidence from Chinese stock market
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文摘
Openness and neuroticism trade more frequently when they acquire financial advice. Extraverted and conscientious investors trade less intensively when they use advice. Extraversion and agreeableness trade more intensively via WOM communication. Open-minded, conscientious and neurotic investors trade less using WOM communication.

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