In this paper, we propose a generalization of classical coKähler geometry from the point of view of generalized contact metric geometry. This allows us to generalize a theorem of Capursi (1984), Goldberg (1968) and show that the product M1×M2 of generalized contact metric manifolds (Mi,Φi,E±,i,Gi), i=1,2, where M1×M2 is endowed with the product (twisted) generalized complex structure induced from Φ1 and Φ2, is (twisted) generalized Kähler if and only if are (twisted) generalized coKähler structures. As an application of our theorem we construct new examples of twisted generalized Kähler structures on manifolds that do not admit a classical Kähler structure and we give examples of twisted generalized coKähler structures on manifolds which do not admit a classical coKähler structure.