Incentivizing energy-efficient behavior at work: An empirical investigation using a natural field experiment on eco-driving
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文摘
We conduct a natural field experiment on incentives for fuel-efficient driving. A monetary and a tangible non-monetary reward for eco-driving are compared. The non-monetary reward results in an average reduction of fuel consumption of 5%. There is only a small reduction effect in the equivalent monetary reward treatment. Emphasis of fun, emotional responses and frequency of recalling might play a role.

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