The negative impact of saturation on website trustworthiness and appeal: A temporal model of aesthetic website perception
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- 作者：Alexander Skulmowski ; alexander.skulmowski@phil.tu-chemnitz.de" class="auth_mail" title="E-mail the corresponding author ; Yannik Augustin ; Simon Pradel ; Steve Nebel ; Sascha Schneider ; Gü ; nter Daniel Rey
- 关键词：Visual appeal ; Trustworthiness ; Perceived usability ; Color saturation ; Display duration ; Websites ; Need for cognition
- 刊名：Computers in Human Behavior
- 出版年：2016
- 出版时间：August 2016
- 年：2016
- 卷：61
- 期：Complete
- 页码：386-393
- 全文大小：471 K
文摘
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Participant assessed saturated or desaturated versions of 50 websites (10 content domains).
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Websites were displayed for 50 ms, 500 ms, and 10 s.
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We found negative effects of high saturation depending on the content domain.
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Temporal model of website perception: First visual appeal, usability continuously, lastly trustworthiness.
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Broad implications for the design and presentation of information using digital media.