Disclosure of personal data in ecommerce: A cross-national comparison of Estonia and the United States
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- 作者：Cory Robinson cory.robinson@liu.se" class="auth_mail" title="E-mail the corresponding author
- 关键词：Self-disclosure ; Privacy ; Online marketing ; Cross-cultural ; Ecommerce
- 刊名：Telematics and Informatics
- 出版年：2017
- 出版时间：May 2017
- 年：2017
- 卷：34
- 期：2
- 页码：569-582
- 全文大小：467 K
文摘
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Explores willingness to disclose and perceived risk of disclosing personal data in ecommerce.
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A 17-item index of PII, or personal data, is developed.
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Online disclosure consciousness (ODC) is introduced as a framework.
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ODC conceptually measures the gap between one’s willingness to disclose and perceived risk.
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ODC provides an alternative to privacy paradox, privacy calculus, and risk-benefit ratios.