Consumer socialization process: The role of age in children's online shopping behavior

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• 作者：Park Thaichon ; ¹ ; ^{Park.thaichon@gmail.com}
• 关键词：Online shopping ; Consumer socialization ; Autonomy ; Self-efficacy ; Children ; Parents ; Age
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：34
• 期：Complete
• 页码：38-47
• 全文大小：311 K
• 卷排序：34

文摘

Develop an understanding of children perception of online shopping and its adoption within the retail sector. Investigate the role of age in children's online purchase experience. It is found that children's online shopping behavior is influenced by age, parental guidance, social networks, and peers. It is confirmed that Internet is a major agent in consumer socialization process. Children are aware of the dark side of online shopping, which makes them more skeptical towards online retailers.