Understanding young immigrant Chinese consumers’ freshness perceptions of orange juices: A study based on concept evaluation
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- 作者：Ting Zhang ; Karen Lusk ; Miranda Mirosa ; Indrawati Oey ; indrawati.oey@otago.ac.nz" class="auth_mail" title="E-mail the corresponding author
- 关键词：Freshness ; Orange juice products ; Consumer perceptions ; Young immigrant Chinese ; Napping ; Q methodology
- 刊名：Food Quality and Preference
- 出版年：2016
- 出版时间：March 2016
- 年：2016
- 卷：48
- 期：part_PA
- 页码：156-165
- 全文大小：899 K
文摘
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Perceived freshness involved interactions of sensory sensations and non-sensory attributes.
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Perceived freshness was related to an overall notion of healthy and natural.
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Level of closeness to the perceiving orange-like sensory properties defined perceived freshness.
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‘Sensory properties-driven’, ‘pulp lover’ and ‘packaging information-driven consumers’ were identified.