Co-creation of background music: A key to innovating coffee shop management
详细信息 查看全文
- 作者：Seongun Jeona ; seongunjeon@snu.ac.kr" class="auth_mail" title="E-mail the corresponding author ; Chulwon Parka ; cwpark1002@naver.com" class="auth_mail" title="E-mail the corresponding author ; Youjae Yib ; youjae@snu.ac.kr" class="auth_mail" title="E-mail the corresponding author
- 关键词：Background music (BGM) ; Approach behavior ; Perceived mood ; Co-creation
- 刊名：International Journal of Hospitality Management
- 出版年：2016
- 出版时间：September 2016
- 年：2016
- 卷：58
- 期：Complete
- 页码：56-65
- 全文大小：1987 K
文摘
- •
We investigate the application of background music (BGM) to coffee shop management.
- •
We examine the mechanism underlying congruity effect: perceived mood.
- •
We explore the effect of BGM co-creation in boosting patrons’ approach behavior.