Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?
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- 作者：Donald W. Hinea ; dhine@une.edu.au" class="auth_mail" title="E-mail the corresponding author ; Wendy J. Phillipsa ; Ray Cookseya ; Joseph P. Reserb ; Patrick Nunnc ; Anthony D.G. Marksa ; Natasha M. Loia ; Sue E. Watta
- 关键词：Climate change communication ; Climate change adaptation ; Social marketing ; Audience segmentation
- 刊名：Global Environmental Change
- 出版年：2016
- 出版时间：January 2016
- 年：2016
- 卷：36
- 期：Complete
- 页码：1-11
- 全文大小：921 K
文摘
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We identified three climate change audience segments: dismissive, uncommitted and alarmed.
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Messages that were emotive and provided advice increased adaptation intentions in all segments.
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Messages not mentioning climate change and highlighting local impacts were effective for dismissives.