Understanding users' intention to switch personal cloud storage services: Evidence from the Chinese market

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• 作者：Kewen Wu^a ; ^{kew259@mail.usask.ca} ; Julita Vassileva^a ; Yuxiang Zhao^b
• 关键词：Cloud storage ; Transfer trust ; Perceived risk ; Social influence ; Migration theory
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：68
• 期：Complete
• 页码：300-314
• 全文大小：752 K
• 卷排序：68

文摘

Push-Pull-Mooring framework of human migration is adopted. Perceived risk of incumbent service promotes intention to switch. Transfer trust towards the provider of new service promotes intention to switch. Favourable social norms towards the new service promotes intention to switch. Perceived critical mass towards the new service promotes intention to switch.