Mimicry effects are difficult to regulate as people are not usually aware of their influence.
In two studies, planning with implementation intentions regulated mimicry effects.
Planning how to be unprejudiced strengthened the mimicry–liking effect for unlikable others.
Planning how to be thrifty weakened the persuasive effects of being mimicked on spending.
Mere goal intentions to be unprejudiced or thrifty did not regulate mimicry effects.