Plug and play solar photovoltaic (PV) can be installed by an average prosumer. This study estimates potential new market for such plug and play PV in U.S. Results show plug and play PV would create 57 GW of demand in U.S. This is a new market for PV of $14.3 billion – $71.7 billion. Could generate ∼108,417 thousand MWh/year and save $13 billion/year.