From beef to beans: Eating motives and the replacement of animal proteins with plant proteins among Finnish consumers
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Motives related to dietary change towards plant proteins were examined.

Six clusters with different beef, beans, and soy product use patterns were found.

Natural, health, and weight concerns were the main motives in a dietary change.

Convenience and price motives are barriers to substituting beef with plant proteins.

Social motives were high among those undergoing a dietary change.

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