The role of social network analysis on participation and placemaking
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文摘
Facebook is the virtual social network communities most use. The form of participation (face to face or online) seems to be influenced by people’s lifestyles more than socio-economic factors such as level of education. Levels of unemployment showed some correlation with traditional face to face participation levels, and an inverse correlation with online participation. The numbers of Facebook community memberships were in an inverse correlation with the levels of traditional face to face participation. Leadership seems to be the main driver for community online activity. Facebook as a Placemaking capacity predictor: The more Facebook community memberships an area has, the higher the number of place changes appearing on Facebook. In all cases a strong correlation between physical neighbourhood structure/assets, and Facebook networks operating in the area was found. Facebook as a tool for engagement: Facebook analysis proved to be a valuable tool to understand the community values and interests, and to open communication channels for more active engagement and participation in a broader study. It helped understand the interests and motivations of the community and it highlighted some of the critical local politics involved in Placemaking and more specifically some grassroots place protection processes already in place. Although Facebook analysis can offer some benefits, it is not an alternative tool to traditional engagement and consultation methods but an additional strategy to be used in conjunction with face-to-face engagement.

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