The bride who decides: Feminine rituals of bridal gown purchase as a rite of passage
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- 作者：Katherine Sykes1 ; Jan Brace-Govan ; jan.brace-govan@monash.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Bridal gowns ; Brides ; Weddings ; Ritual ; Rite of passage ; Retail rituals
- 刊名：Australasian Marketing Journal (AMJ)
- 出版年：2015
- 出版时间：November 2015
- 年：2015
- 卷：23
- 期：4
- 页码：277-285
- 全文大小：308 K
文摘
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Bridal gown purchase is a ritual comprising artefact, scripts, actors and audience.
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The bride-to-be is a contemporary liminal identity reconciled through gown selection.
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Australian mothers' role is different from other research on Western weddings.
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Enactment of the retail spectacle that reveals the perfect gown completes the ritual.