Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couchsurfing community
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文摘

Trust building in couchsurfing is a dynamic process.

Initial trust is formed online first and then transferred to the offline world.

Interpersonal trust has different connotations in different stages.

Horizontally trust building includes scene, input and output aspects.

Longitudinally trust building evolves from courtesy to instrumental to emotional.

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