The majority of subjects with hypertension correspond to the unaware (28%) or aware but untreated (30%) categories.
Between of 80% and 90% of patients in these 2 groups remain untreated at 15 months.
Forty-two percent of individuals whose blood pressure was controlled at baseline no longer do so at follow-up.
Implementation designs tailored to groups according to their risk profile together with patients' challenges and needs are required.